Things to pay attention or consider while optimizing content

Posted on January 10, 2014

“Content Is King” it’s been a long we’re around this adage but the real meaning of content optimization could not be valued more than the people who just lost their overall business on Word Wide Web just because of poor quality content conceptualized with no deep and diverse approach. In order to help you do more with your content, here is a chart that has been developed with the points that are worth considering while optimizing the content for your website.

Ensure about the theme – While optimizing content for your web page the first thing which you need to consider is that “what’s the page basically about?” Evaluating the theme on prior basis is rather important. In case, if you are not able reply with this or your answer is the Keyword then you should not build the page anymore because there should be a certain theme your page is basically about to bring a value on your website. Without an ambitious approach you can’t win the race anymore. Whatever theme it has got, there should be theme.

 Try to put your content into the text – Once done with the theme then the second thing you need to get consider is the purpose of your web page. Every website gets launched with a different purpose. Some are for the business and some as the non-profit organization so get clear what’s your web page basically about whether it’s News, a press release, a blog post, an educational piece, a sales piece… Stick to the goals of the page.

 Mark the timing of your content’s relevancy – Thirdly, you have to consider that for how long your content will be relevant as in some cases your content gets worthless after a certain time and that happens a lot with the news, press release sites as such sites are about updated content only. See whether it’s an educational piece of content that is always useful for first time reader, product explanation that’s relevant until its next version comes out, is it a news item that is always interesting among readers or an event that will.

 Content optimization – Finally, it’s now time to optimize the content for search. Check out these questions required to be asked in order to make the sense for the optimization.

• Are the keywords you are targeting relevant to use?
• Do you need to comprise links to other content as well?
• What does the Title, Description and Heading Say?

Above queries can really make a big difference. Don’t apply the one-size-fits-all formula to your optimization since every aspect keeps its own value. Even in some cases, putting keywords on the page is also not worthy at all.  Sometimes a few well-optimized links are all you require. Either way, the answer is common sense.

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