Month: December 2013
When you’re a webmaster, driving traffic from the search engines is rather important to thrive with the online business but how it couldn’t be done unless your website is accessible to more online customers as possible. There are multiple sites which rely on the referrals on search engines due to the reason Google is the King of Search Engines.
But, for last few years, Google is not in mood to bear anything unethical as the excessive SEO optimization has corrupted the reliability of Google. This is just because `of the few webmasters, with a mission to get heavy traffic implemented unscrupulous activities. In order to detain such people who are disavowing the Google’s guideline, Google has timely introduced various algorithms where Penguin 2.0 is one of the cruelest one.
In the April 2012 Google introduced Panda 1.0 and then updated it with Penguin 2.0 in May 22. Penguin is focused on penalizing those websites which use black/gray hat techniques and rewarding sites that are endowing a great visitor experience. If you have done the dubious activities such as buying mass links, spamming low quality directory sites with your links or paying hundred of dollars to fetch excessive comments on your blog posts to gain the fake popularity.
What do we see in the analysis?
As Panda 2.1 got rolled in, sites which were penalized found with certain issues that had the problems like-
• They have 0% exact match Anchor Text for their money keywords
• The quality of the site ranking on page 1 was too poor as compared to the site ranking on flipsided pages.
• Content which surrounds the money making keyword used to be only 10 to 15% relative that promotes the spamming.
All and all, Penguin 2.0 drilled deeper into the websites to look for spam and analyzed the internal pages of the sites as opposed to index pages. So manipulative link building to the internal pages now won’t be able to escape from Google’s ever-seeing eyes. Sites those were affected by the update would have multiple results from the same site dominated the first page and this was what caught aggressively and penalized.
What type of work would be the real savior?
Now the question is what can save webmasters from such hits? In the shallow way we can make bit changes to maintain the quality of the SEO work. We need to ensure that the links are quality based, natural, relevant, must develop the quality content, ethical link building and avoid the sketchy techniques. You should also Disavow or Remove the Offending Links. As link matters a lot for the algorithm to exceed the value of your site, you must focus on it aggressively with a positive approach. Also, check out the on-page spam violations (cloaking, hidden text, hidden links, etc.
No online business is said to be complete without complete brand awareness. An online business with no fame or publicity means nothing, may be they would be drawing some business from different source but such business can’t be a brand. In order to covert a service into a brand, it’s very important to promote the same among more and more people as possible. If you don’t know the appropriate way of how to do it then don’t worry!
How you present your brand online is the 21st century equivalent of your first meeting with a customer. So the meeting should be impressive and impacting. Ultimately, your online brand is what you are known about so you can’t leave with blemishes or with a non-popular image. You can even say that your online brand is as significant as any of the conventional forms of branding and befalling more vital each day.
Most clientele at present are technically savoir-faire and characteristically rely on a company’s online presence as a validity test of its trustworthiness in the market. Online branding services are about seeking the attention of the prospective as well as existing clients. At present, costumers tend to connect unswervingly with business owners and hear their story before buying any products/services.
Let’s determine these mentioned insights to build effective brand online
Consistency with the branding- Consistency is always important while you tend to build your online presence. Get aware with what your business is about and then work accordingly. It’s very essential for you to display a consistent branding stratagem transversely all online channels. It helps in reinforcing the brand and creates your recognition in the industry. A Business might use several social networks, blogs, document sharing sites, and more.
Optimize it effectively for Search Engines
There is a cut throat competition on search engines so you should optimize your website very effectively. Make sure that you hire a SEO company (http://www.isearchsolution.com) that knows the norms of search engines and completely aware with what search engines take to put forward any brand. It brings a good traffic to a website and improves the brand’s visibility.
Give respect to the power of social media
In the current era, nothing can give you a bigger exposure than social platforms. Rather than search engines, entrepreneurs are nowadays focusing on social media optimization to place their online business on the top of zenith. If you also wanna do the same thens work on your Facebook, Twitter, G-Plus, LinkedIn, my space, Flickr and other social profiles and optimize them effectively.
Focus on quality content- Content is King and it will always be so make sure that whatever you publish on any platform, content should be effective and must not contain any bad word that can hurt the sentiment of users. Apart from this, it should be full of quality and must be written in a well frame manner. There should be no framing issues or any grammatical error.
Let’s implement these techniques and thrive in online business…